"• Develop and generate business for the state
• Guide the sales officer to complete the files as per guidelines
• Track performance of team and initiate corrective action where required
• Ensure smooth coordination with Legal ,Credit and Technical team
• Ensure TAT for disbursement
• Ensure collection of Pre – EMI and Regular EMI
• Monitor collection performance at the profit centers
• Portfolio management and complete control of NPA and overdue cases sourced by branches and their overall reduction to minimal
• Ensure conducting of marketing initiatives of the organization
• Assess, train & keep track of team’s capabilities w.r.t. selling techniques, understanding of business processes & credit parameters
• Customer service – Ensure appropriate action on customer inquires / grievance.
• Channel management & development."
RHDFC Branch Credit Manager